People are googling whether there are side effects on using Nivea cream on the face!
Come on, why wouldn't that be?
Nivea is just a cream. You can apply creams on all areas of your body.
This got me thinking on how powerful marketing messages are.
A few days ago as I was taking a shower I ran out of body wash. Didn't want to go get a new one 'cause I was wet. I thought I could use shampoo instead.
Luisa, you know shampoo and body wash have very similar formulations!
Yes, I do know that but for some reason in my mind reading shampoo implied I couldn't use it to wash my body.
These messages are deeply imprinted in ourselves.
So after all, I understand some people ask whether it's okay to use the blue Nivea cream on their face.
The reason why beauty company specify where and when we are supposed to apply a product is that so they can sell 3 or 4 instead of one.
It's just marketing.
Nothing bad will happen if you use the blue Nivea cream on your face.
Is Nivea Cream ideal for the face?
Nivea is a very rich cream and unless you suffer from super dry skin it might feel a bit too rich and greasy. This feel is uncomfortable on the face for some people.
For this reason, I recommend you to use it at night.
Nivea Cream: my honest review
A major misconception in the skincare world is that expensive products are better than drugstore/cheap ones.
Nivea ingredients as listed on their website are:
Water, Mineral Oil, Petrolatum, Glycerin, Microcrystalline Wax, Lanolin Alcohol, Paraffin, Magnesium Sulfate, Decyl Oleate, Octyldodecanol, Aluminum Stearates, Fragrance, Panthenol, Citric Acid, Magnesium Stearate, Sodium Anisate.
The first thing you notice is the high amount of occlusive ingredients (Petrolatum, Mineral Oil, Wax, Lanolin, Paraffin).
Occlusive ingredients moisturize the skin using a mechanism that involves the reduction of water loss.
In fact, being occlusive, they form a hydrophobic (=that repels water) film on the skin that cannot be easily washed off. This film prevents water loss, thus increasing skin moisture.
Therefore, Nivea cream is super moisturizing!
The thing is that unless you have super dry skin, you probably don't need to apply such a rich moisturizer.
Same thing if your skin is not dry but dehydrated.
Dehydrated skin lacks water to start with. Using occlusive agents won't make a difference. The only thing you'll notice is skin feels soft on surface.
Dry skin OR normal skin during cold winter months = Nivea Cream okay!
Dehydrated skin: increase water intake and use a hyaluronic acid serum instead
NIVEA Vs LA MER: what are the differences?
The first difference is the price.
While Nivea retails for a few bucks, 1 oz of the Crème De La Mer is $335.
A common misconception in the skincare world is that expensive products are better than cheap ones.
This might or might not be true.
It's impossible to make such a strong generalization.
It's instead necessary to evaluate product by product.
I explain this concept in this video (with examples of both worlds)
Even if we can't generalize, I can tell you that in most cases expensive products are not 100% worth their price.
This is very true with skincare, a little less with makeup. Expensive makeup products usually performs better than cheap ones.
When buying luxury skin care, you are not only paying for the product itself (ingredients, research, manufacturing, etc.) but also for all the advertising, retailing locations, packaging, celebrities endorsement, and research.
The second difference are the ingredients.
Nivea contains many inexpensive ingredients such as mineral oil, paraffin, waxes, water, and octyldodecanol. While it’s true these ingredients are “old school” and inexpensive, it’s also true they work very well when it comes to moisturizing the skin.
La Mer instead uses a mix of fancy named ingredients like the Miracle Broth above..my guess? This miracle Broth is 99% made of water and 1% sea kelp extract.
Algae (Seaweed) Extract, Mineral Oil, Petrolatum, Glycerin, Isohexadecane, Microcrystalline Wax, Lanolin Alcohol, Citrus Aurantifolia (Lime) Extract, Sesamum Indicum (Sesame) Seed Oil, Eucalyptus Globulus (Ecalyptus) Leaf Oil, Sesamum Indicum (Sesame) Seed Powder, Medicago Sativa (Alfalfa) Seed Powder, Helianthus Annuus (Sunflower) Seedcake, Prunus Amygdalus Dulcis (Sweet Almond) Seed Meal, Sodium Gluconate, Potassium Gluconate, Copper Gluconate, Calcium Gluconate, Magnesium Gluconate, Zinc Gluconate, Magnesium Sulfate, Paraffin, Tocopheryl Succinate, Niacin, Water, Beta-Carotene, Decyl Oleate, Aluminum Distearate, Octyldodecanol, Citric Acid, Cyanocobalamin, Magnesium Stearate, Panthenol, Limonene, Geraniol, Linalool, Hydroxycitronellal, Citronellol, Benzyl Salicylate, Citral, Sodium Benzoate, Alcohol Denat., Fragrance.
Here’s the deal.
In RED are the ingredients that don’t really contribute to the performance of the product meaning they’re pH adjusters or preservatives.
BLUE are the ingredients that La Mer moisturizer share with the Nivea Cream.
Can you actually believe how many they are??? Unbelievable.
Such a huge price gap for two products that actually shares a lot of ingredients!
Yes, La Mer has some additional ingredients that all sound fantastic but…they are added in such low amounts that they cannot justify the price tag. Marketing ingredients being in such low amount don’t make any difference in how the product performs.
TAKE HOME LESSON: there’s no point in having a long list of expensive ingredients if they’re added at 0.001%. Such minuscule amount is definitely inadequate to produce any measurable benefit.
The third difference is BRAND POSITIONING.
Brand positioning is the perception that people have about your brand. La Mèr position is in the luxury skincare space. Nivea is a drugstore brand.
When buying Nivea, you’re buying a physical product- a moisturizer.
People that spend $325 to buy Créme De La Mer are not buying a moisturizer! They’re buying a status and an experience.
Luxury skincare products provide an experience that is superior. You enjoy them more because you paid $300 for that. It’s psychological.
Earning money takes effort.
I'm not against Crème de La Mer. I just want you to become aware of something you probably weren't.
Making a purchase decision? You must know the facts.
At the end of the day, your satisfaction is all that matters.
So to get your complete satisfaction with your own brand, work with us here at Luisa Fanzani. You can get a consultation or even buy some of our pre-formulated options to start building your cosmetic line!